Imagine saving money with effort, but not knowing what to do with it afterward. That’s exactly what happened to 32 million Brazilians in 2024.
They managed to save, but many didn’t even take the next step: investing. The reason? An alarming piece of data reveals that 4 million people still confuse investing with gambling.
Contrary to what many think, investing is not relying on luck. While a bet depends on chance, investing requires strategy, analysis, and patience.
But when it comes to cryptocurrency, everything gets even more muddled: a large part of the population believes that it is just a modern game of chance. And the result is worrying — millions are being left out of the ongoing financial revolution.
- Is Crypto a gamble? Not always — but it depends on what you’re buying
Many people still wonder if investing in cryptocurrencies is the same as gambling. The confusion is understandable when you look at the enormous volatility of the market.
But the truth is that there is a crucial difference between investing in Bitcoin and speculating in random cryptocurrencies. While the former can be compared to a long-term strategy with solid fundamentals, the latter often resembles a bet — and one of the most dangerous.
Cryptocurrencies continue to be surrounded by myths
Despite the advancement of technology and the increasing access to digital platforms, research shows that 63% of Brazilians cannot name, on their own, even one financial product.
And even with stimuli, only 11% mention digital currencies. In other words: we are still far from a basic understanding of how money can work in our favor.
This lack of knowledge leaves room for distortions. When thinking about Bitcoin, many remember astronomical profits or abrupt falls.
Few see what’s behind it: an asset with fundamentals, technology, and an increasingly relevant role in global economic inclusion. The absence of accessible education transforms real opportunities into poorly interpreted risks.
Crypto vocabulary scares and alienates
There is another barrier that no one can ignore: language. Terms like blockchain, staking, gas fee, and wallet are thrown at the public as if they were obvious.
But, for those who are starting, it all seems like another language.
“Many Brazilians are interested in investing, but give up because they don’t understand what is being said. We need to make this universe more human, direct, and practical.”
Who doesn’t understand, doesn’t bother to find out
Another piece of data is striking: among those who do not intend to invest in 2025, 68% do not even seek information on the subject.
This reveals a dangerous cycle — those who need financial alternatives the most are disconnected from the possibilities.
In addition, 51% of Brazilians say they are under financial stress, which only reinforces the discouragement in the face of a system that seems made for those who already understand everything.
The path goes through accessible information
On the other hand, there is a glaring difference between those who invest and those who do not: access to information.
Active investors are present on YouTube, Instagram, and specialized portals. They follow trends, compare options, and look for platforms that speak their language.
“Crypto doesn’t have to be complicated to be reliable”, she summarizes. According to her, the key is to offer applicable financial education — that solves real doubts and connects with people’s routines.
What if millions started with just $20?
A survey identified a curious group called Save and Don’t Invest: 12% of the population that saves money but doesn’t know how to invest it.
On average, they are 34 years old and have income compatible to start. If only a part of this public invested $20 consciously and safely in cryptocurrencies, the impact would be in the billions.
And more than that: it could be the beginning of a cultural shift.
Brazil has everything to lead, but needs to start by understanding
With 160 million economically active Brazilians, the country has the size and potential to become a protagonist in the digital economy.
But this future depends on an essential step: stop treating financial knowledge as something exclusive to specialists.
Democratizing access to information — and demystifying the crypto universe — can be the bridge between today’s Brazil and the Brazil that invests in tomorrow.
Bitcoin is not a bet, but there is a lot of crypto that is
Bitcoin is an asset with more than 15 years of history, created to be scarce (with only 21 million units), resistant to censorship, and decentralized.
Its proposal is clear: to function as a store of value in an increasingly inflationary and digital world.
It has already gone through cycles of rise and fall, it is true, but its adoption is growing among people, companies, and even governments.
Investing in Bitcoin is like buying a part of a growing global infrastructure. It requires study, long-term vision, and understanding of its role in the current and future financial system.
🎲 Altcoins: a sea of promises, hype, and risk
Investing in other cryptocurrencies — the so-called altcoins — is a much more uncertain terrain.
Many are launched without real utility, with copied codes and aggressive marketing.
Some rise thousands of percent overnight and then evaporate. Others promise revolutions that never come.
And, unfortunately, it is this type of speculation that brings the crypto universe closer to the image of a “financial casino.”
In other words, it is not crypto that is a bet — it is the way you invest that defines the game.
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