Homedock Now Accepts Bitcoin for Online Furniture and Decor Purchases

Homedock, a leading Brazilian e-commerce company specializing in accessible designer furniture and home decor, has begun accepting Bitcoin as a payment method. This decision is part of a broader strategy to expand access to its products and cater to a wider range of customers, including those who value modernity and innovation in their purchasing choices.

“This isn’t just about financial inclusion in the traditional sense. We’re looking at the behavior of a consumer who values freedom, technology, and alternative payment methods that align with their lifestyle. Homedock aims to enhance people’s experiences, and this is another step in that direction,” explains Daniela Costa, founder and CEO of the company.

The initiative responds to the growing demand from a digitally active audience already using cryptocurrencies in other aspects of their lives and now seeking this option in retail.

Furniture E-commerce Embraces Bitcoin Amid Crypto Market Growth in Brazil

The increasing use of cryptocurrencies, now embraced by Homedock, is already significant in Brazil.

According to data from the Federal Revenue Service, over 4 million Brazilians declare owning some type of crypto asset, with Bitcoin being the most popular.

Furthermore, Brazil is among the largest cryptocurrency trading markets in Latin America, driven by digital platforms, increased access to information, and a growing culture of diversified investments, particularly among young people.

“Transactions on Homedock are conducted quickly, modernly, and transparently via on-chain or using the Lightning Network. Customers simply select the ‘Pay with Bitcoin’ option when finalizing their purchase on the website. Both methods are processed in a secure and auditable environment, ensuring data and value protection,” Costa explains.

According to Costa, by investing in a decentralized and borderless technology, Homedock is betting on a retail model aligned with the future of consumption and connected to its purpose and values.

About Homedock

Homedock is a Brazilian furniture and decor brand that combines design, curation, and functionality to transform spaces. Founded in 2015, it operates through e-commerce and a physical store in Ribeirão Preto, offering over 2,500 products with prompt delivery throughout Brazil. With a focus on customer experience and creative partnerships, Homedock stands out for its omnichannel service and exclusive collections that reflect style and contemporary trends. @homedock

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