On Wednesday night (15th), it was announced that its shareholders approved the transformation of the company into the first Bitcoin Treasury Company listed on the stock exchange in Brazil.
This means that the company is now part of the select group of international giants like MicroStrategy, which have adopted bitcoin as a strategic part of their financial structure.
The news was announced by Israel Salmen, founder, in a post on X. According to him, the decision had the support of the vast majority of shareholders and represents a radical change in the way the company views its capital allocation policy.
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N
— Israel Salmen (@IsraelSalmen) May 15, 2025
📦 Purchase of 274 BTC reinforces commitment to bitcoin
To mark this new moment, the company purchased 274.52 bitcoins at a total cost of US$ 28.4 million, paying an average of US$ 103,604 per unit.
With this, the company now has 320.2 BTC in its treasury, at an average price of US$ 101,703.80 per unit. According to Salmen, the strategy has already yielded a return of 600% on the company’s previous allocations in bitcoin.
“Historic day!”, celebrated the founder, reinforcing that the initiative represents an accounting change and a strategic positioning of the company in the face of the global economic scenario and the growing devaluation of fiat currencies.
By adopting bitcoin as a treasury asset, the company is following a growing trend among companies seeking protection against inflation, cash diversification and exposure to an asset with limited and decentralized supply.
The initiative is pioneering in Brazil and may pave the way for other listed companies to adopt similar strategies, especially in the face of the escalation of global financial digitization.
Israel Salmen did not detail whether there will be new purchases soon, but the tone of the announcement indicates that the movement is part of a continuous strategy of exposure to BTC. The company remains listed and may become a thermometer to measure the Brazilian institutional appetite for bitcoin.
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