A new leak has revealed that Mark Zuckerberg, CEO of Meta, is quietly orchestrating a plan to enter the cryptocurrency market — with the potential to impact the price of Bitcoin and accelerate the global adoption of stablecoins.
The strategy would involve integrating cryptocurrencies into Meta’s conglomerate platforms – Facebook, Instagram, and WhatsApp, totaling more than 3 billion users.
According to sources heard by Fortune, Meta is in talks with companies in the crypto sector to include stablecoins as a means of payment in its applications.
The entry into the crypto market occurs in the wake of growing support for cryptocurrencies from US President Donald Trump.
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The recent appreciation of Bitcoin, which exceeded US$ 100,000 for the first time, was driven by political announcements and expectations about pro-crypto regulations in the United States.
David Sacks, Trump’s advisor for the sector, even projected a future in which Bitcoin could rival gold as a store of value — something that could materialize if Meta actually integrates crypto payments on a global scale.
From the failure with Libra to the rebirth with stablecoins
After the collapse of the Libra-Diem project in 2019, which promised to revolutionize the global financial system but was buried by regulatory pressures, Zuckerberg remained silent about new incursions in the sector.
Now, according to sources linked to the company, the executive sees stablecoins as a less risky — and more practical — way to insert his company back into the digital financial ecosystem.
The expectation is that Meta will use technology from Bridge, acquired by Stripe, to accelerate this process.
“There are many areas where we have fallen behind, but we know how to recover ground”, said Zuckerberg during a conference alongside John Collison, co-founder of Stripe.
The statement reinforces the perception that the businessman is willing to regain prominence in a market that already moves more than US$ 230 billion with stablecoins like USDT, from Tether, and which could reach US$ 2 trillion by 2028, according to estimates from Standard Chartered Bank.
Metaverse, games and the digital economy
Analysts say that the use of stablecoins is already a common practice in games and metaverse platforms. With Meta leading the development of immersive experiences like Horizon Worlds, the official adoption of stablecoins may be the decisive step to consolidate a fluid, secure and accessible digital economy.
“There is nothing new here in terms of technology, but Meta’s reach is the differentiator”, said Arnoud Star Busmann, CEO of Quantoz Payments. “They have the power to scale this adoption to billions of people.”
If confirmed, Zuckerberg’s entry would place Meta as a protagonist in the new era of digital payments, in addition to generating a domino effect that would elevate Bitcoin and other cryptocurrencies to unprecedented levels of valuation and practical use — accelerating the transformation of the global financial system.
