Shares of Méliuz (B3: CASH3) have soared in recent weeks, reaching R$ 8.38 this Wednesday (14). In the last 30 days, the increase reaches 155.3%.
The appreciation is due to the adoption of Bitcoin as a cash asset. Recently, its CEO Israel Salmen met with Michael Saylor, founder of Strategy and a reference for this strategy.
Méliuz also joined ‘Bitcoin For Corporations’ this Wednesday as an executive member, placing Brazil on the map of the institutional race for digital gold.
CEO of Méliuz celebrates rise in shares and talks about Bitcoin
On social media, Israel Salmen celebrated the rise in shares, noting that this is its highest value since May 2022. According to the executive, this is due to the adoption of Bitcoin in the company’s treasury.
“Three years. That’s how long it’s been since CASH3 last closed above R$ 8.23. The price has changed. But the company has changed even more. Now we have a nuclear reactor on our balance sheet called Bitcoin.”
3 years.
That’s how long it’s been since CASH3 last closed above R$ 8.23.
The price has changed.
But the company has changed even more. We now have a nuclear reactor on our balance sheet called Bitcoin. ⚡️ pic.twitter.com/CZOt98ldK1
— Israel Salmen (@IsraelSalmen) May 14, 2025
Last week, Salmen pointed out that Méliuz achieved a quorum of 60.9% in an Extraordinary General Meeting (EGM) to define the expansion of this Bitcoin-focused strategy.
“The largest quorum we have ever recorded since our IPO, and practically all votes in favor of the new Bitcoin strategy”, wrote Salmen.
However, the executive notes that a quorum of 66% would be necessary and that a second EGM will be held this Thursday (15).
“There is no need for a minimum quorum, only the vote of more than 50% of the shareholders, which has already happened. Another step taken! May it be the beginning of a transformation in the Brazilian capital market!”, concluded Salmen.
As for Bitcoin For Corporations, focused on accelerating companies focused on accumulating Bitcoin, welcomed Méliuz this Wednesday (14). This is a sign of recognition of the strategy adopted by the Brazilian company.
“We’re thrilled to welcome @MeliuzOficial as an Executive Member of Bitcoin For Corporations!”
“As part of their strategy, the company started integrating Bitcoin into its treasury, positioning itself to generate long-term value in a rapidly evolving financial world. We look forward to supporting Méliuz as it leads the integration of Bitcoin into the future of finance”, the text continues.
We’re thrilled to welcome @MeliuzOficial as an Executive Member of Bitcoin For Corporations!
Meliuz is transforming Brazil’s fintech landscape with a platform offering cashback, discount coupons, and financial services. As part of their strategy, they’ve started integrating… pic.twitter.com/2y3ovs2SBo
— Bitcoin For Corporations (@BitcoinForCorps) May 14, 2025
Méliuz shares approach target of famous Brazilian investor
According to his analysis, CASH3 could reach R$ 14.98 due to the company’s financial health, but especially due to its Bitcoin-focused strategy.
On that date, it was said that for this to happen, Méliuz would only need to allocate another 20% of its cash in Bitcoin while the cryptocurrency was heading towards US$ 100,000.
Since the publication of the article, the shares have been operating up 76%, going from R$ 5.37 to R$ 8.99. To reach its target, they need to rise another 66.7%.
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