Paris Saint-Germain Confirms Bitcoin Treasury Holdings
Paris Saint-Germain (PSG), the renowned French football club, has confirmed that it holds Bitcoin as part of its treasury reserves. Pär Helgosson, Head of PSG Labs, the club’s innovation division, made the announcement at the Bitcoin 2025 conference in Las Vegas, Nevada.
The news was initially reported by Bitcoin Magazine, stating that the European football giant had adopted a Bitcoin treasury reserve.
PSG Embraces Crypto and Connects with Younger Generations
As one of the world’s leading football brands, PSG has demonstrated its commitment to connecting with younger generations through its adoption of cryptocurrencies. The club previously launched the Paris Saint-Germain Fan Token ($PSG), which was even used as part of Lionel Messi’s salary during his time with the club in 2021.
Executive Highlights PSG’s Forward-Thinking Approach
During his presentation, Helgosson emphasized PSG’s global fanbase of 550 million, with 80% being under the age of 34. This demographic underscores the club’s appeal to a new generation.
“When I say that PSG is the club of the new generation, it means that we are concerned with what comes next, just like Bitcoin,” Helgosson stated.
He also mentioned PSG’s participation in the Champions League final against Inter Milan. Helgosson confirmed that the club’s Bitcoin purchase occurred in 2024 and remains intact within the club’s treasury. He asserted that PSG is currently the largest sports player in the Bitcoin space.
PSG Labs Invests in Bitcoin Startups
PSG Labs’ involvement in the cryptocurrency market extends beyond Bitcoin purchases. The club is also actively investing in Bitcoin startups and entrepreneurs.
“PSG Labs is now accelerating Bitcoin entrepreneurs and ventures, and we will help them enter the market,” Helgosson announced.
Looking ahead, Helgosson noted PSG’s participation in the FIFA Club World Cup in Los Angeles in June 2025, inviting crypto market executives to connect with PSG Labs to explore potential collaborations.
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