Tools for Humanity Appoints Juliana Felippe as New General Manager in Brazil
Tools for Humanity, a key contributor to the World protocol, has announced the appointment of Juliana Felippe as its new General Manager in Brazil. Felippe will spearhead the expansion of the protocol’s operations within the country. She will also be responsible for cultivating strategic partnerships, managing operations, and serving as the institutional representative for the initiative.
The World protocol is an open-source, decentralized system designed to enhance online security by combating fraud and scams through human verification.
Felippe brings a wealth of experience in emerging technologies, crypto infrastructure, financial innovation, and social media to her new role. Previously, she established Paxos’ operations in Brazil and Latin America, a regulated blockchain infrastructure platform known for stablecoin issuance and crypto trading. She also spearheaded projects with major partners like Nubank and Mercado Pago. Furthermore, she led the expansion of LinkedIn in Brazil.
Juliana’s arrival marks a significant phase of expansion for the World ecosystem in Brazil. Her responsibilities will include developing relationships with key stakeholders, forging commercial partnerships, and overseeing local operations.
The World protocol aims to bolster online security and combat digital fraud by creating a network of verified humans. This network helps differentiate between human and bot interactions in online environments, all while maintaining anonymity and privacy.
The technology prevents duplicate registrations and establishes a reliable, anonymous digital identity, which is crucial for building a decentralized, secure, and scalable ecosystem. The network also aims to promote access to a global economy through the distribution of the Worldcoin (WLD) token.
“Human verification is already essential in a world where more than half of online traffic comes from bots. World offers an innovative solution to ensure security and digital identity in times of AI. I am excited to contribute to this project that unites technology, inclusion, and protection for all,” says Juliana.
About World
World aims to be the world’s largest and most inclusive financial public utility and identity system, accessible to everyone.
World was originally conceived by Sam Altman, Alex Blania, and Max Novendstern. The World protocol was designed to empower individuals and organizations worldwide with the tools needed to participate in the digital economy and advance human progress.
About Tools for Humanity
Tools for Humanity (TFH) is a global technology company established to accelerate the transition to a fairer economic system.
It led the initial development of World and operates the World App, but has no other affiliation with the World Foundation and is managed entirely independently. Tools for Humanity Corporation is a Delaware (USA) corporation based in San Francisco, California.
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