Méliuz Appoints Mason Foard as New Bitcoin Strategy Director
Brazilian cashback company Méliuz (B3: CASH3) has announced the appointment of Mason Foard as its new Director of Bitcoin Strategy. Foard’s arrival is expected to strengthen the company’s Bitcoin treasury operations, making Méliuz the first Brazilian company to pursue this market strategy.
Foard’s Expertise
According to a company statement, Foard is an American Bitcoin specialist with extensive expertise in corporate treasury and capital markets. He previously conducted analyses on Leveraged Bitcoin Equities (LBEs) at MSTR True North, focusing on Bitcoin treasury strategies, structured operations, and financial operations. Foard is also a co-founder of a prominent community on X (formerly Twitter) dedicated to Bitcoin treasury strategies and capital markets activities, boasting over 34,000 members.
International Expansion
Foard joins Méliuz as the company expands its operations into the international market, with its shares in the final stages of being listed on the OTC Markets exchange in the United States.
A Pioneer in Bitcoin Adoption
In a statement, Marcio Loures Penna, Méliuz’s Director of Investor Relations and Corporate Governance, highlighted Foard’s pioneering role in Bitcoin adoption.
Foard has a strong reputation within the Bitcoin community in the United States, known for his insights on the cryptocurrency. Méliuz also emphasized his deep understanding of Bitcoin treasury management in publicly traded companies, as well as fixed income products involving digital currencies.
Foard’s Role at Méliuz
“Foard will lead efforts to attract new investors in the United States, as well as create and execute potential financial instruments, fully aligned with the Company’s long-term Bitcoin accumulation plan,” the statement said.
Foard’s addition complements Méliuz’s existing Bitcoin team, which includes CEO Israel Salmem and Head of Bitcoin Strategy Diego Kolling. The market anticipates the company’s earnings release on August 7, 2025, which is expected to provide investors with a clearer picture of its performance.
Bitcoin as a Hedge Against Inflation
Upon his introduction to the market, Foard stated that Méliuz has been operating responsibly with its new strategy.
He also asserted that Bitcoin is a robust currency for Brazil, given the country’s challenges with currency volatility and inflation in the Brazilian Real.
Foard expressed his commitment to supporting the new strategy from the United States, expanding the Brazilian company’s reach globally.
Foard’s Announcement
I’m pleased to announce that I have joined @MeliuzBitcoin as Director of Bitcoin Strategy.
Méliuz is the first and largest Bitcoin treasury company in Brazil and Latin America, setting the standard for corporate treasury management and strategic Bitcoin allocation in public…
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